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Tracy Ulin Resume

My portfolio of skills across UX, product strategy, media and AI has focused on targeted and personalized experiences that achieve business outcomes. I excel in helping build collaborative spaces where teams are innovative, effective, and creating the best work of their careers.

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  • Leadership and team management of product designers, researchers, UX writers and localization.

  • Cross-team collaboration focusing on ecosystems of 2-sided marketplaces and platforms.

  • Innovation rooted in emerging technologies, trust, and transparency.

Related experience

2024

Like so many working in technology, my role was recently impacted and I'm actively looking for my next opportunity. In the meantime, I've been picking up part-time work as a usability reviewer and as an AI trainer. Both gigs offer a fascinating look into the wide breadth of product design, and hands-on experience working with language models.

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I'm also an active mentor on ADPList.org, working with early career product designers as they navigate these challenging times. In addition to practice interviews and portfolio reviews, I'm able to bring perspectives of adaptability, continuous learning and the tremendous opportunities this pivotal time in technology brings us.

 

Senior Design Leadership, 2021 -  Present

Stood up and managed product design and research teams at early- and mid-stage startups.

  • Managed a team of 20 product designers, researchers and UX writers. Manager of mangers.

  • Head of design for ecosystem serving consumers, businesses and partners.

  • Successfully transitioned distributed team to a 4-day workweek without disruption in process and deliverables.

  • Accountable for processes, job levels, design systems and style standards. Collaboration with cross-functional teams on OKRs, roadmaps and strategies.

 

Designer Team Management, 2015 - 2021

Accountable for strategy, project execution and outcomes for teams working on feature sets. Worked with direct reports for job performance and career development.

  • Positioned products for next generation of AI and personalization.

  • Facilitated MVP service design to ensure launch.

  • Developed experiences in regulated environments.

  • Contributed to OKR and roadmap development for design organization.

  • Co-created a B2B2C service bot to facilitate conversation between the consumer, the business and the platform

  • Managed teams ranging in size from 6 - 12.

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IA and Product Content Strategy, 2004 - 2015

Collaborated with design team and cross-functional partners for B2B, B2C and B2B2C experiences.

  • Content models and Information Architectures.

  • Aligned processes to improve production efficiency by 15%.

  • Collaborate with product managers and design teams to create concepts, as well as low- and high-fidelity outputs

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Digital Media Experiences, 1997 - 2004

Individual contributor producing innovative and award-winning experiences for news products.

  • Product and experience oversight of community and nascent social media products for 50 media properties, resulting in successful beta launch and solution cost reduction of 92%.

  • Strategy and UX for 3rd party media partners.

  • Multimedia journalism for daily news sites, commemorative issues and live sporting events.

  • Awards: Digital news sites, broadcasting, column writing.

Design focus areas: 15-year scale

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